Brad Sugars, founder of ActionCOACH, has launched a new brand along with a new initiative aimed at creating a community of great business people, not just great businesses.

Quoting from the launch reel,

“Today we flip the switch. ActionCOACH is now more than a company, it’s a movement. New identity. New model. Same mission, louder: We build great business people, so great businesses (and better lives) follow. Welcome to ActionNATION.

“What changes for you? Installation over advice. We install the ABoS (ActionCOACH Business Operating System) in your company.

“We’ve expanded from “business coaching” to coaching all business people (Owners, CEOs, executives, entrepreneurs, sales, marketing). You’ll see 12-week implementation sprints, memberships you can grow through, and a tech backbone, dashboards, planning, and AI-assist – that makes insights, action and results tighter than ever.

“What won’t change? Our heart. The Manifesto and C.A.R.E. values (Community, Accountability, Results, Education) are the engine: you never build alone; we keep score honestly; we measure success in smiles at home and growth on the P&L; and we out-learn to out-earn. This brand was designed to serve better – clearer, faster, stronger. So, your wins come sooner and stick longer.”

Watch the reel on Facebook here. To learn more and start your journey, contact Mark today.