Take the time to identify your a-grade customers and look for common characteristics among them. Understanding these patterns allows you to attract more of the customers you actually want.

When customers are deciding whether to buy from you or from your competitor, there’s one question running through their mind: “What if this doesn’t work out?” That uncertainty creates hesitation.And hesitation slows sales. One of the simplest and most powerful ways to overcome this hesitation is through a clear, confident guarantee.Yet surprisingly, many businesses avoid using them. Why Guarantees WorkA

Most businesses today have a website. But here’s the real question: Is your website actually generating leads and sales… or just sitting there? Because a website should never be a digital brochure.It should be one of the hardest-working assets in your business. The 3 Core Jobs of a Website At its core, a successful business website must do three things:

In a world where your customers are exposed to thousands of marketing messages every single day, standing out can feel like an uphill battle. Billboards, social media ads, emails, radio, video—every business is competing for attention. And here’s the reality: most of it is ignored. So the question becomes…How do you cut through the noise without blowing the budget?Surprisingly, one

One of the biggest barriers to any sale is uncertainty.Prospective customers are constantly asking themselves:“Can I trust this business?”“Will this actually deliver what it promises?”If you can answer those questions before they even ask them, you dramatically increase your chances of winning the sale.That’s where testimonials come in. Why Testimonials Matter More Than What You SayAs a business owner, you

In today’s digital-first world, it’s easy to overlook traditional marketing methods like flyers. But dismissing flyers as “outdated” could mean missing out on one of the most cost-effective and profitable marketing tools available. When done right, flyers don’t just look good — they generate measurable results, attract new customers, and deliver an exceptional return on investment.

“Today we flip the switch. ActionCOACH is now more than a company, it’s a movement. New identity. New model. Same mission, louder: We build great business people, so great businesses (and better lives) follow. Welcome to ActionNATION.”

Mark discusses the value of working ON your business verus working IN it, and the six most important steps to a profitable business.

It only takes one under-performing team member to put the brakes on a great business. In this article Mark explores the key aspects of attracting, training and keeping a good team.

Mark discusses the most important factors to consider when choosing a business coach.